This pestel analysis of apple inc explains the various forces in apples macro environment that are affecting its business. The consumer electronics and information technology industry has its roots in the initial popularity and spread of basic household items starting in the early 20th. This weakness exists despite exclusivitys advantages, such as. Nov 22, 2017 a note on the business strategy of apple the aforementioned specific aspects of the business strategy of apple are selected for the purpose of conciseness. May 08, 2015 full strategic case analysis for apple incorporation including industry, competitors and firms self analysis. Even though it started as a traditional computer company, apple now designs and manufactures a wide variety of electronic devices, including. Its unique vertical system will be critical to drive future business opportunities for them. Jan 24, 20 with the recent quarterly release this week, apple s nasdaq. Apr 22, 2019 apple inc report contains a full version of apple swot analysis. Pestel analysis external environment political analysis apple inc. An insightful analysis report on apple,inc analysis conducted by. Mohd padzil bin hashim international business school universititeknologi malaysia introduction apple computer inc was. Apple inc report contains a full version of apple value chain analysis.
Apple inc pestelpestlepest analysis apples macroenvironment. Apple is an american corporation that develops and sells computer electronics, software, personal computers and portable devices internationally. Product portfolio analysis article pdf available in journal of the international academy for case studies 177. Aapl is a leading company in designing, manufacturing, and marketing mobile. Apple launched its first product apple 1 computer in 1976. First of all, in appendix 1, pestdg analysis hitt, ireland and hoskisson, 2012 is employed to analyze the segments and elements in the general environment, which is constituted by political and legal segment, economic. Pdf apple inc strategic development report 2015 andrew. While the external factor comprises the gross domestic product gdp, inflation, exchange rates, and index rates. Switching cost is not much in the market in which apple inc. Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation. Before we provide recommendations and suggestions for the future strategy choices and. The swot analysis framework considers this exclusivity strategy as a factor that limits market reach. A case study and analysis on apple inc marketing essay.
As one of the computer giants, apples predominance position is losing. This study aimed to analyze the factors that affect the performance company from the perspective of internal and external factors in apple inc. The value chain includes the entire range of activities from the beginning to the end involved in bringing the product to the market and the end user. During the recent years, it tried to expand its business by adding new products and services like apple watch and apple pay. They continue to be at the forefront of innovation in each of the markets they compete in by investing in strategic research and development. The summary for apple inc is based on the most popular technical indicators moving averages, oscillators and pivots.
Moreover, the report contains analyses of apple leadership, business strategy. Internal factors include financial risk, market risk, operating risk, credit risk, and liquidity risk. This article highlights the production and innovation strategy, marketing and branding strategy, and manufacturing and supply chain strategies because they are very prominent and critical in. For example, the company carefully selects the authorized sellers of its products. Apr 28, 2019 apple inc report contains a full version of apple value chain analysis. Apples 2017 environmental responsibility report, covering fiscal year. Only shareholders who have registered in advance and have a valid. View all aapl assets, cash, debt, liabilities, shareholder equity and investments. Apple leads the digital music revolution with its ipods and itunes online store. In addition, in saying, to own and control the primary technologies behind the products that we make, apples corporate vision indicates a strategy of vertical. Industry analysis business policy and strategy ijser. Also major sales contribution for apple is from outside us apple 10k. Strength analysis showed that apple is endorsed by a large brand. Apple swot 2020 swot analysis of apple business strategy hub.
Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. Moreover, the report contains analyses of apple leadership. In this report, i used apples 2018 10k, apples 2017 10k annual report, apples 2016 10k. For example, the company specifies innovation in product development. The financial analysis of apple inc is based on evaluating company and industry data from various sources. It was michael e porter of the harvard business school who introduced the concept of value chain. In the following analysis we will be discussing apple inc. With the recent quarterly release this week, apples nasdaq. Apple has dealt in a narrow range of products traditionally. The company is known globally for its innovative solutions for computer software, electronics, and online services.
The report illustrates the application of the major analytical strategic frameworks in business studies such as pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s. Rajibul hasan research paper undergraduate business economics offline marketing and online marketing publish your bachelors or. An analysis pestel analysis, porters 5 forces analysis, swot analysis, comprehensive analysis of financial ratios, and comprehensive analysis of share performance of apple inc. Marketing analysis of apple inc the writepass journal. Since then, apple has grown exponentially in terms of products and services. Apple has long been an investor favorite because of its strong revenue growth and high return on investment. The following presentation provides extensive industry and business analysis behind one of the worlds most innovative companies, apple inc. Since its inception in 1976, the company has been a global leader in the technology industry. The report illustrates the application of the major analytical strategic frameworks in business studies such as pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s model on apple. The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, ansoff matrix and mckinsey 7s model on apple.
The company must ensure that its mission statement defines the strategies to keep the business competitive. In the external environmental analysis of apple computer, inc, i mainly utilize three tools and models. Group assignment apple computer strategic management mrc22 prepared by norhayati sulaiman mr111202 ahmad akmal mohd idris mr121007 nor fadillah md ali mr 11150 for dato dr. Executive summary apple stock price vs sp500 in 5 years business summary apple inc. Jul 10, 2019 this pestel analysis of apple inc explains the various forces in apples macro environment that are affecting its business. Oct 19, 2015 apples music marketing strategy has created resentment and led to public criticism from major recording stars that could tarnish the brands image. The company has been providing robust technology products and exceptional software services. Apple is headquartered in cupertino, california and was founded by steve jobs.
Partly due to panic among investors and partly due to negative opinion by analysts. Jan 08, 2020 this apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. A vertical analysis was performed, which also involved an. The article focused on critical analysis of apples governance and. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Computer hardware, computer software, consumer electronics, industries served digital. Apple incorporated, aapl investment summary business. Apple will host the 2020 annual meeting of shareholders at the steve jobs theater in cupertino on february 26, 2020. Bargaining power of suppliers inflation, recession and currency apple is going internationally apple inc.
Supply chain analysis apples products and components are manufactured by a number of suppliers around the world. Apple has reinvented the mobile phone with its revolutionary iphone. It covers all the strategic issues facing the industry and apple inc. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and. Based on analysts offering 12 month price targets for aapl in the last 3 months. Defined, discussed, and analyzed for 5 years was written by, paul borosky, mba. Pdf apple had made our life even easier than time when apple was just a fruit. Technical analysis gauges display realtime ratings for the selected timeframes. Porters five forces intensity of competitive rivalry threat of new entrants bargaining power of. Aapl is one of the worlds most visible and recognizable consumer electronics brands. Longterm activity ratios summary net fixed asset turnover. The company also sells related software, services, accessories, networking solutions, and thirdparty digital content and applications.
Potential impact of technological factors on apple. We have conducted a comparative analysis of the balance sheet and the income statement of apple inc. Apple swot analysis 5 key strengths in 2020 sm insight. Dec 31, 2019 we have conducted a comparative analysis of the balance sheet and the income statement of apple inc. Soon after the apple i, the company was officially incorporated on jan.
Full strategic case analysis for apple incorporation including industry, competitors and firms self analysis. Apple inc report contains a full version of apple swot analysis. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. The approach also lies at the heart of our global environmental strategydriving us to make not just the best products in the world, but the best products for the world. Financial statements and financial ratios analyzed. In relation, apples vision statement must direct business efforts toward a future of leadership in the global market. A trend analysis was performed using data for the last five years, and presented in excel charts and tables. We appreciate shareholders interest in attending the meeting, but registration has reached capacity and we are not able to accommodate additional requests. A comprehensive financial valuation report on apple inc.
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